ABOUT US

Asa West is a lifestyle brand celebrating Africa through apparel, skincare, and art.

Founded in 2017, our name Àsà (from the Yoruba language of Nigeria, West Africa) means Culture — and culture is at the heart of everything we create.

From bold and timeless sweatshirts, hoodies, and tees to nourishing skincare and expressive paintings, every Asa West piece is rooted in African heritage and crafted for today’s world.

Our collections transcend seasons — designed to inspire, empower, and connect you to the richness of Africa, all year round.

Asa West — Rooted in Africa, Made for You.